- Consumers maximize utility when marginal utility per dollar is equal across all goods
- Formula: MU1/P1 = MU2/P2 = MU3/P3 = ...
- If MU1/P1 > MU2/P2: Buy more of good 1 (gives more satisfaction per dollar)
- If MU1/P1 < MU2/P2: Buy more of good 2
- Consumer equilibrium reached when ratios are equal
- Explains how consumers allocate limited budget across goods
- : Satisfaction, wellbeing
- : Additional utility from consuming one more unit
- : As consumption increases, MU eventually decreases
(utility maximization):
PAMUA=PBMUB
(Marginal utility per dollar spent must be equal across goods)